The NFL is offering fans two unique opportunities to be a part of Super Bowl XLIII, which will be broadcast on NBC on February 1, 2009.
“Super Ad: That’s How I See It,” presented by Samsung, allows fans to describe how they relate to the NFL in hopes that their story is turned into a Samsung commercial to air during the Super Bowl XLIII pregame show on NBC. Fans can describe their unique relationships to the game by discussing the following:
» Do they have a special pregame ritual?
» What’s a memorable NFL moment in their life?
» How do they watch the game?
» How did they come to love the NFL?
At each location, fans will have 30 minutes to register in order to be pre-screened. Some of those pre-screened will then be selected to tell their story on camera. Some of those stories will later be selected to be posted online for other fans to vote upon to help determine which one should be turned into Samsung’s commercial to run during the pregame show before Super Bowl XLIII.
Fans will also have a chance to help pick which NFL player's story becomes this year's NFL Super Bowl commercial through “Super Ad: Believe In Now!”
Last year 240 NFL players told their stories in hopes of it being turned into the NFL's Super Bowl commercial.
Fans voted online for their favorite stories from end of November through January 6 (with more than 500,000 votes).
The people loved Houston Texans OT Ephraim Salaam's story about inspiring teammate Chester Pitts to play football. The NFL then turned his endearing story into its Super Bowl commercial. It was voted the most liked ad to appear during the game and was singled out for praise by multiple media outlets. Salaam and Pitts have since appeared on the Ellen show multiple times to discuss the commercial.
Again this year, the trailer is visiting every team to capture NFL players' “Believe In Now” moments. Beginning in November, fans will once again have the opportunity to vote for their favorite stories in hopes that one of them is turned into the NFL's Super Bowl commercial. The ad would then air during Super Bowl XLIII on February 1, 2009.
